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Last Updated on 28th April 2025

Reading Time: 6.2 mins

Published: April 29, 2025

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The UK’s online safety regulator, Ofcom, have released provisional Protection of Children Codes and Guidance that outline what measures online platforms and services must take to provide a safer experience for children and young people.

Technology offers children many opportunities, including learning, building friendships and fun. However, Ofcom stated that, despite this, many children are encountering harmful content during their online experiences that has the potential to seriously impact their physical and mental wellbeing. Harmful content has even been linked to the deaths of some children. This cannot be ignored and is why the measures being put in place are essential for making a safer online world for our children and young people.

Using various methods of research, Ofcom have heard from over 27,000 children and 13,000 parents, consolidating evidence and views from different stakeholders to build an informed approach to making the codes and guidance.

What Is Harmful Content?

As part of the new guidance, platforms must assess the different types of content that pose harm to children and young people, with them falling into three broad categories.

This includes:

  • Pornographic content.
  • Content that encourages, promotes or provides instructions for suicide, self-harm or eating disorders.
This includes:

  • Content which is abusive or incites hatred.
  • Bullying content.
  • Content which encourages, promotes or provides instructions for violence, dangerous stunts and challenges, and self-administering harmful substances.

Other types of content that do not fall within the other two categories, but still pose a significant risk of harm to children.

Ofcom’s ‘Guidance on Content Harmful to Children’ provides examples on what content is or isn’t considered harmful to children.

What Do Platforms Have to Do?

Service providers were required to carry out a children’s access assessment by 16th April 2024 to determine whether children are likely to access their platform, establishing if they are in the scope of the children’s safety duties.
Platforms within the scope of children’s safety duties must assess the risk of harm to children that is presented by harmful content, considering children of different age groups. They have until 24th July 2025 to complete and record their children’s risk assessments.

Once the assessments are completed, platforms must implement measures to mitigate the risks identified in the assessments. The Protection of Children Codes set out the measures that are expected to be implemented, including:

  • Secure Age Verification – ‘Riskier’ services will be expected to use the most effective age assurances to protect children from harmful content. If platforms have minimum age requirements but do not implement robust age checks, they should presume that younger children are accessing their platform and should take further steps to protect them from harm.
  • Safer Algorithms – According to Ofcom, personalised recommendations is the most common way for children to encounter harmful content. Platforms with a medium or high risks of harmful content will be required to design their algorithms to ensure children are not presented with harmful content, as well as taking any appropriate measures to protect them from other harmful content.
  • Effective Moderation – Moderation systems must allow platforms to take fast action to review, assess and protect children from harmful content when they become aware of it.
  • Easier Reporting – Reporting content or raising issues to a platform must be straightforward for children, and platforms should respond to this swiftly and with appropriate action. Terms of service must be simplified to an extent that children can easily understand them.
  • More Choice and Support for Children – Platforms should provide easy-to-use tools and support to help them stay safer online. This includes safety settings and supportive information for children who may have been exposed to harmful content.
  • Stronger Governance – All services must have a specific person accountable for children’s safety, with other measure including an annual senior-body review of risk management services relating to children’s safety, and an employee Code of Conduct that outlines standards for protecting children.

What Can You Do?

It is normal to be concerned about your child’s online safety, and while Ofcom have placed the responsibility of keeping children safer with the platforms, there are steps you can take to help manage the risks and protect the children and young people in your care.

Utilise Parental Controls

While they can’t ensure that a child won’t encounter harmful content, safety settings will minimise the risk and put measures in place to make a platform more age-appropriate and safer.

Explain to the child or young person in your care why you have chosen the selected restrictions and come to an agreement as this will help them feel involved and in control. If they feel that you have breached their privacy and taken over their device without consent, it may lead them to lie about their online habits.

As the child or young person gets older, you may wish to alter the restrictions, so review them frequently.

You can use Our Safety Centre for help with platform-specific settings.

Have Open Conversations About Online Activity

Take time with the child or young person to talk about their online habits in a positive environment that is free from judgement. Ask open-ended questions like, “what games do you like playing?” or “what sort of stuff do you like seeing online?”. This will encourage them to be more honest about their habits and come to you if they have questions. 

Ensure they know who their trusted adults are if they need to discuss something they have seen online that is harmful or has made them uncomfortable. 

Teach Online Safety

Educate the child or young person on how to use their devices safely, including reporting and blocking content that is harmful. Empowering them to make smarter online decisions will ultimately keep them safer! 

Check Their Age

Ask the young person to show you that the date of birth they have submitted to any profiles they have created is correct. If their age is incorrect, safety settings won’t be enabled appropriately. 

When a child or young person in your care turns 13, this is the age that they can access most online platforms. Review their online profiles to ensure their age is correct – they may have previously lied about their date of birth to gain access to a platform earlier. If their age is incorrect, safety settings won’t be enabled appropriately. 

Consider Individual Needs

Each child’s ability to take responsibility for their online experience varies by age, character and resilience. Tailor their online experience to fit their needs – you know them best! 

Further Resources

Ofcom – Statement:

Protecting children from harms online

Is Social Media Affecting Your Child’s Health?

New Year, Safer Devices

Prioritising the Online Safety of Children and Young People

Our Safety Centre

Safer Schools NI Teach Hub

Discussing online life with your child

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2025-04-28T13:02:47+00:00
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