Last Updated on 13th April 2022

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There seems to be ‘an app for everything’ now. With the simple push of a button, we can now order our groceries, listen to an entire album, play complex videogames… The list is endless. It makes sense that some companies have begun to try and use this technology to help us help ourselves. Instead of people turning to self-help books, there is now a rise in the number of us downloading self-help apps – a trend that is increasing with children and young people.

In the last two years alone, 8 in 10 children accessed online services to help with their mental wellbeing. Our online safety experts have taken a look at the impact digital self-help apps and services might be having on children and young people, outlining some insights and advice for parents and carers to consider.

What is a Self-Help App?

If something is described as ‘self-help’ it means an individual must use their own efforts and resources (alongside the item) to see improvement in themselves. When we look at ‘self-help apps’, we are seeing digital applications created to help someone achieve an improvement or goal. Some popular topics in self-help apps are: weight-loss, mindfulness, therapy, or sobriety apps.

These apps are usually downloaded onto smart phones or tablets, but can also be available via internet browsers.

Why are young people using these apps?

Children and young people are often the first to become aware of – and use – the latest apps available online. With endless services available in an instant and influencers promoting a new app every day, there are many reasons a child or young person might want to access these apps.

  1. Demand for mental health services is at an all-time high.
    An escalation in mental health issues and chronic under funding has led to an increase of referrals and wait times for services. The NHS has said less than one third of children and young people needing help in the UK are able to get it. In comparison to this waiting game, access to support through apps is almost immediate and far less gruelling.

  2. Children and young people may not want to open up.
    Almost two thirds of UK children and young people say they rarely or never speak to their parents or carers about their mental health. They may not know how to start the conversation, or may not want to be a burden. If a child is struggling, it might feel easier to seek help discreetly through an app instead of involving their guardians.

  3. Professional help can be costly in every avenue.
    According to Bark, the average price of one therapy session is £45. A stand-alone private appointment could be upwards of £360. Gym memberships, support group materials, and even travel costs are other examples of expenses that could apply to users. For a child with no independent income or travel means, a free or low-cost app could be their only option.

  4. Accessibility to a service may only be available in-app.
    There are many apps that cover very specific interests, such as learning another language or practicing a form of meditation. If a young person is lacking in the opportunity to make use of a service or explore an area of interest for whatever reason, downloading an app – especially if it’s well reviewed – could give them access they don’t have otherwise.

  5. Influencers might encourage downloading certain apps.

    Many social media influencers often promote specific apps that ‘help them live their best lives’ in the way of physical and mental health. This becomes part of the culture surrounding the topic through the use of hashtags (e.g. #mentalhealth). The more a young person shows interest in these topics, the more targeted ads and similar videos are shown to them.

Are self-help apps helpful?

They can be. There are many good mental and physical health habits that can be encouraged in the app material, such as practicing mindfulness and daily exercise. A young person might feel more motivated with the peer support some of these apps provide through chatrooms and forums. Some apps (especially those dealing with sobriety and self-harm) may even help stop dangerous habits.

It’s important that a child or young person is never dissuaded from seeking help or support services, but getting the right help is vital. Online support should be used alongside professional services and considered on a person-by-person basis. These apps may be beneficial to a young person with a healthy understanding of their emotions and situation, but could be harmful if used by someone with low self-confidence or worth who might see the apps as a way to ‘fix’ themselves.

Professional medical help should always be the first response for a young person if it is needed.

Are self-help apps dangerous?

While these self-help apps are not inherently dangerous, they can be misused by those struggling, especially if they are not seeking other forms of help. There are many trends prevalently tied to some of these apps (especially ones surrounding mental and physical wellbeing) that could be harmful for vulnerable children and young people.

If the self-help app uses AI (artificial intelligence) to communicate with the user, the impersonal reactions could make a young person feel even more isolated or misunderstood. Peer support might also end up encouraging further harmful behaviour through triggering comments or progress comparison (e.g. One user has reached their ‘goal weight’ faster than another, even though they are doing the exact same things. This could make the user feel worse about themselves and hopeless to ever reaching their target).

Toxic positivity (the dismissal of negative feelings) and toxic productivity (an unhealthy desire to be productive at all times) are common themes that many of these apps and their users employ to try and be ‘encouraging’. If a child is having a difficult or busy day that does not allow them to accomplish their ‘goal’, they may receive a multiple push notifications to remind them to finish (e.g. You’ve only completed 75% of your step goal for the day! Don’t give up!) or receive a ‘red mark’ or ‘missed day’ penalty in the app itself. While this is done to try and motivate, it could cause a spiralling moment if there are more serious mental or physical issues at play. It could also lead to a reliance on the app, a fixation on continuous ‘self-improvement’, and even unrealistic goals being set.

If a self-help app is used on its own without other professional or in-person guidance or assistance, a vulnerable young person may be more at risk.


  • ‘Alternative’ help – Some apps may promote themselves as a ‘substitute’ for professional help. However, the absence of professional advice and monitoring may mean that a young person uses certain techniques incorrectly or develops unhealthy coping mechanisms. This could cause either physical or mental health harms to the young person in your care.
  • Possible misdiagnosis – While being aware of changes to physical and mental health is important, it can also lead to misdiagnosis. Without professional intervention or assessment, a young person may begin to use in-app tools or give/seek inaccurate advice that fits in with their own diagnosis. It may even inspire self-destructive behaviours.
  • Toxic positivity/productivity – Many apps do not consider time pressures of school, work, and extracurriculars that take up available time. Resulting toxic positivity/productivity could influence a child to experience further negative emotions, such as shame and guilt, and increase larger struggles with anxiety and self-worth they are not equipped to cope with.
  • Physical hazards – The use of dietary and/or fitness apps may promote harmful behaviour with exercise and food. While not likely to encourage excessive exercise or eating disorders, their design may aide or contribute to them. This is especially harmful for a young person who doesn’t realise they are struggling with such a disorder.
  • A temporary ‘fix’ – Young people might use self-help apps to avoid or deny the true weight of an illness or struggle. They may use the apps to try and ‘fix’ what needs proper medical attention. By using this ‘band-aid’ approach, they pretend they are getting better, even if they are not.
  • Vulnerability – If a child is being vulnerable, they could be subjected to harms such as bullying or grooming from other users who wish to exploit their emotional state. Niche subjects could build rapport, as they are more likely to believe other users ‘understand’ them and what they are dealing with.
  • Financial limits – Most of these apps have a free version and a ‘premium’ version with more in-depth analysis and help. A vulnerable young person may spiral if they are not able to access ‘full’ assistance. It could encourage overspending or stealing, especially if the young person feels isolated from family.

Top Tips for Parents and Carers

  • Create an environment of trust and love your child will want to return to. Remind them that they can talk to you about anything. If they choose to discuss their struggles or worries with you, remember to listen actively, use open questions, and be reassuring in your responses.
  • Ensure the young person in your care receives professional medical help if they need it. This may be uncomfortable to navigate as a parent or carer, but the most important thing is making sure they get the help they need from a trusted professional. It could save their life.
  • Have conversation about the suitability of the app. Ask them to describe how it helps them and what they like about it. If a young person is using a self-help app to cope with how they are feeling, remind them of other options available to them, such as their Trusted Adults or their GP.
  • Do your research. If you know your child is using a specific app, it might be helpful to look into its ratings and safety settings on your own time. You can also ask them to show you how it works and check that any safety settings are switched to ‘on’.
  • Encourage the child in your care to disclose the use of self-help apps as a coping mechanism for their mental or physical health issues if there is existing mental health support. This should be factored into any risk assessment and support plan by the professionals caring for your child.
  • Outline healthy screen time rules for your household. This will make sure the young person in your care is not fixating or relying on any self-help apps. Decide with them on what realistic time allowances should be, and encourage breaks to help them feel more connected to their surroundings.
  • Talk to your GP about beneficial apps for those in your care. They may be able to recommend professionally approved apps, point you towards medical advice surrounding the use of self-help apps, or provide you with further tips for how to discuss mental and physical health with your child.

For further advice on specific apps and their suitability, find your region below:

Northern Ireland




Support for Young People:


Young Minds (Information and Advice)

Young Minds (Crisis Messenger)

Support for Parents:

Family Lives

Young Minds (Parents Helpline)

Support for Teachers:

NSPCC Child Protection Helpline

Mental Health Foundation (Mental Health Guide for Teachers)

If you have concerns about the immediate safety and wellbeing of a child contact the police using 999 (emergency number).

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